The Simba Dickie Group awards budget to Mediascale

2023 kicks off with the cooperation between Mediascale and the Simba Dickie Group.

The Simba Dickie Group is now working together with the Mediascale agency. Together, the brands of the Simba Dickie Group are to be further strengthened and the focus placed even more on the end consumers.

The agency, which belongs to Mediaplus, won the pitch for the national media budget. In the past, the budget was already with Mediaplus until 2008. The cooperation includes media buying, strategy and planning for the entire Simba Dickie Group including all sub-brands.

Felix Stork, Corporate Marketing Director of the Simba Dickie Group: "We would like to thank Carat, which has supported us professionally for six years, and look forward to working with Mediascale. Mediascale convinced us with their expertise in digital advertising, an integrated range of services and innovative media approaches. It was important to my colleague Jürgen Deschner, who carried out the pitch as Senior Marketing Manager, and me to have a central point of contact for all communication issues. Moreover, the chemistry was right from the start. We are looking forward to a very trusting and close cooperation with the Mediascale team."

The Simba Dickie Group awards budget to Mediascale

The focus of the measures is on TV and digital. Mediascale was able to score points here with innovative concepts that take into account the different needs of the heterogeneous target groups. In addition to children and young people of different ages, genders and interests, the messages specially adapted to the target group should also reach parents. Mediascale was particularly convincing here with new digital implementations for the kids; in addition, the agency developed a native content concept for the parents.

Martina Staudinger, Managing Director Mediascale: "Close cooperation with a toy manufacturer - children's dreams come true! Nevertheless, it's not child's play. The toy market is very complex and it takes an immense amount of insider knowledge and innovative ideas to make oneself heard by the target groups against the loud drum-beating of the competition. Together with the Simba Dickie Group, we have put together the perfect team for this. The shared team spirit has been palpable since the first Chemistry Meeting. We are looking forward to the coming years together!"