Majorette at the IAA Frankfurt

Majorette, the cult brand from France, fascinates young and old alike around the world. The roughly 7.5 cm small metal cars have been a huge hit for decades. They encourage people across the generations to enjoy collecting and playing with model cars. Majorette has been a partner of the automotive industry for many years and utilises this experience to develop very realistic model vehicles. From passenger cars, emergency vehicles and construction trucks to racing models and matching play sets, there really is something for everyone.

From 12 to 22 September 2019, toy manufacturer Dickie Toys will be showcasing an extensive range of its Majorette products at the 68th International Motor Show in Frankfurt, Germany. Designed with a vintage feel, the Majorette stand will recreate the look of an actual workshop. An attractive diorama in the form of a tool box, illuminated showcases and a high-quality metal display reminiscent of a petrol pump provide an insight into Majorette’s diverse world of products and services.

The integrated “Build Your Car” factory offers an experience to remember. “We are one of the stops on the IAA Kids World Tour for children, where young visitors can collect a sticker for their Explorer Passport. At our stand in Hall 4.0 (Stand C03) you can create your very first customised toy car using a touch-screen car configurator. The carmakers can choose form a wide range of vehicle models, bodies, interiors, tyres and chassis. It is then fascinating to see how the car is assembled in the Majorette Factory. This is a great souvenir of an exciting day at the Frankfurt Motor Show,” says Christina Wimmelbacher, Marketing Manager Majorette.